Privacy Policy

At Amelia Whitmore, we place a high priority on protecting our customers’ personal information. This Privacy Policy outlines how personal data is collected, used, and safeguarded. By using our services, you agree to the practices described in this policy.

Collection of Personal Information

Amelia Whitmore collects various types of personal information in order to provide the best possible shopping experience. This information may include:

  • First and last name

  • Shipping and billing address

  • Email address

  • Phone number

  • Payment details

Use of Personal Information

The personal data we collect is used for the following purposes:

  • Processing and shipping orders

  • Handling payments and preventing fraud

  • Communicating with customers about their orders and our products

  • Improving customer service and responding to enquiries

  • Sending updates about new products, promotions, and events (only with the customer’s consent)

Sharing of Personal Information

We do not sell, rent, or trade personal information to third parties. Personal data may only be shared in the following cases:

  • With trusted service providers who process payments, manage logistics, or deliver orders

  • When required by law, regulation, or legal process

  • To protect the rights, property, or safety of Amelia Whitmore, our customers, or the public

Security of Personal Information

Amelia Whitmore implements appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Use of secure encryption technologies for payment transactions

  • Restricted access to personal data, limited only to employees and partners who require the information to deliver our services

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and reporting obligations.

Customer Rights (UK GDPR)

Under the UK GDPR and the Data Protection Act 2018, customers have the following rights:

  • Right of access – You may request a copy of the personal data we hold about you.

  • Right to rectification – You may request correction of any inaccurate or incomplete information.

  • Right to erasure (“right to be forgotten”) – You may request the deletion of your personal data, subject to any legal obligations.

  • Right to restrict processing – You may ask us to limit how we use your personal information.

  • Right to data portability – You may request a copy of your data in a commonly used format.

  • Right to object – You may object to the processing of your data, including for direct marketing purposes.

  • Right to withdraw consent – Where processing is based on your consent, you may withdraw this at any time.

To exercise any of these rights, please contact us at:
📧 info@AmeliaWhitmore.com

Cookies and Similar Technologies

We use cookies and similar technologies to improve your browsing experience, remember your preferences, and analyse site performance. You can adjust your browser settings to refuse cookies; however, this may affect certain site functionalities.

Changes to This Privacy Policy

Amelia Whitmore may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Customers are encouraged to review this page regularly to stay informed about how we protect personal information.

Contact Information

If you have any questions regarding this Privacy Policy or wish to exercise your data rights, please contact us at:

📧 Email: info@amelia-whitmore.com

At Amelia Whitmore, we are committed to protecting your privacy and handling personal data in a responsible and secure manner.