Terms and Conditions

Article 1 – Definitions

In these Terms and Conditions, the following definitions apply:

  • Right of withdrawal: the period during which the consumer may exercise their right to cancel the purchase.

  • Consumer: a natural person who is not acting in the course of a commercial or professional activity and who enters into a distance contract with a business.

  • Day: calendar day.

  • Ongoing contract: a distance contract concerning a series of products and/or services for which delivery and/or obligation to receive is spread over time.

  • Durable medium: any tool that enables the consumer or business to store information addressed personally to them in a way that allows future consultation and unchanged reproduction.

  • Business: the natural or legal person who offers products and/or services to consumers through distance selling.

  • Distance contract: a contract concluded as part of an organised system for distance selling, whereby one or more means of distance communication are used exclusively up to and including the conclusion of the contract.

  • Means of distance communication: a method that can be used to conclude a contract without the consumer and business being physically present at the same time.

  • General terms and conditions: these current general terms and conditions of the business.

Article 2 – Identity of the Business

Company name: Amelia Whitmore
Customer service email: info@amelia-whitmore.com

Article 3 – Applicability

These general terms and conditions apply to every offer made by the business and to every distance contract concluded between the business and the consumer.

Before a distance contract is concluded, these terms will be made available to the consumer. If this is not reasonably possible, the consumer will be informed where the terms can be reviewed and that they will be sent free of charge upon request.

If the contract is concluded electronically, the terms may also be provided in a way that allows the consumer to store them on a durable medium.

If specific product or service conditions also apply, these terms apply in addition. In the event of a conflict, the provision most favourable to the consumer shall prevail.

If any provision is invalid, the remainder of the agreement remains in force. The invalid provision will be replaced with a similar clause that reflects the original intent as closely as possible.

Unclear situations and interpretation issues will be assessed in the spirit of these terms and conditions.

Article 4 – The Offer

  • If the offer is valid for a limited time or subject to special conditions, this will be clearly stated.

  • Offers are non-binding; the business may change them at any time.

  • Descriptions of products and services must be accurate and detailed. Images are a faithful representation of the products. Obvious errors in the offer are not binding.

  • Images and data are indicative only and may not serve as grounds for compensation or cancellation.

Each offer includes the following information:

  • Price (excluding customs duties and import VAT, which are borne by the customer)

  • Any applicable shipping costs

  • How the contract is concluded and the steps involved

  • Whether the right of withdrawal applies

  • Terms of payment, delivery, and execution

  • Acceptance period and price guarantee duration

  • Any applicable communication costs (if higher than standard rates)

  • Whether the agreement will be archived and how the consumer can access it

  • The ability to correct input errors before finalising the order

  • Available languages

  • Minimum duration of ongoing contracts

  • Available options: sizes, colours, materials

Article 5 – The Agreement

  • The agreement is formed when the consumer accepts the offer and fulfils the applicable conditions.

  • For electronic orders, the business will promptly confirm receipt. Until confirmation is received, the consumer may cancel the agreement.

  • The business will take appropriate technical and organisational measures to secure electronic transactions.

  • The business reserves the right to assess the consumer’s ability to meet payment obligations and may refuse or conditionally accept an order for valid reasons.

Upon delivery, the following will be provided:

  • Customer service contact information

  • Information about the right of withdrawal (or any exception)

  • Warranty and service information

  • The information required under Article 4 (if not already provided)

  • Terms for terminating contracts longer than one year

The agreement is subject to product availability.

Article 6 – Right of Withdrawal

  • The consumer may cancel their purchase within 30 days of receiving the product, without stating a reason.

  • During this period, the consumer must handle the product and packaging with care. Returns must be made in their original condition and packaging, if possible.

  • Withdrawal must be communicated in writing or by email within 30 days of receipt. The product must then be returned within an additional 30 days.

  • The consumer is responsible for providing proof of timely return, including for returns sent directly to a supplier outside the UK.

  • If the consumer fails to comply with these deadlines, the purchase becomes binding.

⚖️ Note: Under UK law, consumers are legally entitled to a 14-day cancellation period. Amelia Whitmore extends this to 30 days for customer convenience.

Article 7 – Costs in Case of Withdrawal

  • The consumer is responsible for all return shipping costs, including returns to suppliers located abroad.

  • Any payments already made will be refunded within 14 working days of withdrawal, provided the return has been received or valid proof of shipment has been submitted.

Article 8 – Exclusion of the Right of Withdrawal

The business may exclude the right of withdrawal in the following cases, provided this is clearly stated prior to purchase:

For products:

  • Made to the consumer’s specifications

  • Clearly personal in nature

  • Not suitable for return due to their nature

  • That may spoil or expire quickly

  • Priced based on market fluctuations outside the business’s control

  • Individual newspapers or magazines

  • Audio/video media or software with a broken seal

  • Hygiene products where the seal has been broken

For services:

  • Related to accommodation, transport, catering, or leisure for a specific date or period

  • That have already started with the consumer’s express consent

  • Related to gambling or lotteries

Article 9 – Price

  • Prices will not be increased during the validity period stated in the offer, except for changes in VAT or other taxes.

  • Variable pricing may apply to products or services tied to market conditions. This will be stated clearly in the offer.

  • Price increases within 3 months are only allowed due to legal changes. After 3 months, increases are allowed only if:

    • Agreed in the original contract

    • Required by law

    • The consumer is given the right to cancel as of the date the change takes effect

  • The business is not responsible for typographical or pricing errors and is not obligated to honour incorrect pricing.

Article 10 – Conformity and Warranty

  • The business guarantees that products and services conform to the agreement, the offer, and applicable legal standards.

  • Manufacturer warranties do not limit the consumer’s legal rights.

  • Defects or incorrect deliveries must be reported within 30 days. Returns must be in original packaging and in new condition.

Warranty does not apply in the following cases:

  • The product has been altered or repaired by the consumer or a third party

  • The product was misused or handled contrary to instructions

  • Defects were caused by external factors beyond our control

Article 11 – Delivery and Execution

  • The business takes great care in fulfilling orders.

  • Orders will be delivered to the address provided by the consumer.

  • Accepted orders are delivered within 30 days unless agreed otherwise. If this is not possible, the consumer will be informed and may cancel the contract and receive a refund within 14 working days.

  • If the product is unavailable, the business may offer a suitable alternative. In such cases, the right of withdrawal still applies. Return shipping for substitutes is covered by the business.

  • Risk of loss or damage transfers to the consumer only upon delivery.

Article 12 – Ongoing Agreements: Duration, Termination, and Renewal

Termination

  • Consumers may terminate indefinite contracts at any time with one month’s notice.

  • Fixed-term contracts can be cancelled at the end of the period with one month’s notice.

  • Termination must be possible in the same way the agreement was entered into.

Renewal

  • Fixed-term contracts may not be automatically extended, except:

    • Newspaper/magazine subscriptions may be extended for up to 3 months if cancellable with one month’s notice.

    • Other contracts may only be extended for an indefinite period if the consumer can cancel at any time with one month’s notice (three months if deliveries are less frequent).

    • Trial subscriptions do not renew and end automatically.

Duration

  • Contracts longer than one year may be cancelled at any time after the first year with one month’s notice, unless unreasonable.

Article 13 – Payment

  • Unless otherwise agreed, payment must be made within 7 business days of the start of the withdrawal period (see Article 6).

  • For services, payment is due upon confirmation of the agreement.

  • Consumers must report any errors in payment details immediately.

  • Late payment may result in reasonable, pre-disclosed collection fees.

Article 14 – Complaints Procedure

  • Complaints must be submitted in writing within 7 days of the issue arising, with a full and clear description.

  • Complaints will be addressed within 30 days. If a longer time is needed, the customer will be informed of the expected timeline.

  • If a complaint cannot be resolved mutually, it may become a dispute and be handled through formal resolution.

  • Filing a complaint does not suspend the consumer’s payment or other obligations.

  • If the complaint is justified, the business will repair or replace the item at no cost.

Article 15 – Disputes

All agreements between the consumer and the business shall be governed exclusively by the laws of England & Wales.

Disputes shall be submitted to the competent court in England & Wales, unless otherwise required by mandatory UK consumer protection laws.

This clause does not limit any mandatory legal rights available to the consumer.

Article 16 – Responsible Ordering Policy

At Amelia Whitmore, we want every customer to feel confident in their purchase. That’s why we provide clear size charts, detailed product descriptions, and friendly support to help you choose the right size from the start.

To keep our service sustainable and fair for everyone, we kindly ask customers to avoid ordering the same item in multiple sizes with the intention of returning most of them.

Here’s how we handle this:

  • We may limit or review orders that include multiple sizes of the same item, especially when this behaviour occurs repeatedly.

  • If you're unsure about sizing, our team is happy to assist before you place an order.

  • In some cases, excessive or repeated returns of size variations may affect future return eligibility.

  • Amelia Whitmore reserves the right to limit or cancel orders that violate this policy, or where return behaviour suggests misuse of the service.

♻️ Sustainable Shopping Matters
At Amelia Whitmore, we believe that fashion should be both beautiful and responsible. That’s why we kindly ask our customers to avoid ordering the same item in multiple sizes with the intention of returning most of them.

Ordering three sizes to “try and see” may feel convenient, but it comes with a hidden cost. Every unnecessary shipment and return:

  • Increases carbon emissions

  • Wastes packaging and fuel

  • Adds pressure to logistics systems

  • Contributes to unnecessary product handling and disposal

We are committed to reducing our environmental footprint, and we invite our customers to be part of that mission. By choosing your size carefully – using our detailed size guides or contacting our support team – you help us create a more conscious and sustainable way of shopping.

Together, we can make a difference. 🌱